"Now my mom can go into a store that’s affordable and just pick something up that I made," Siriano says. Going beyond the value of brand recognition (as he describes it, a woman who "buys my shoes at Payless for a few years but then gets a promotion at a great job and then maybe is shopping at Neiman Marcus and she remembers that she used to buy my brands somewhere else"), the Lane Bryant collection is for real women, customers like Siriano's mother - a size 16 - who has shopped at the store his whole life. "We want to make sure that the collection feels cohesive, but we want to make sure that the models and the women wearing it are just as different as the women that shop in a store." Sitting front-row, Ashley Graham, who became the first plus-size model to cover Sports Illustrated’s annual swimsuit issue this year, stresses the importance of having "curvy girls in a show like this - showing diversity and beauty at its finest," adding: "It shows where the industry is heading." (The last time New York Fashion Week saw such a body-inclusive runway was when Project Runway season 14 winner Ashley Tipton featured all plus-size models during the reality competition's final presentation in 2015.) Headlines that followed read: " Thank you Christian Siriano, a Fashion Designer Who Speaks Size Sense," " Christian Siriano's Is Most Inclusive Runway of the Season" and " 5 Plus-Size Models Just Walked in Christian Siriano's Fashion Show." Pratt was one of five curvy women - along with Sabina Karlsson, Precious Lee, Marquita Pring and Alessandra Garcia Lorido - to walk during the show. On Saturday, when plus-size model Georgia Pratt stepped out onto the runway, "there was a rumbling of applause," according to The Hollywood Reporter.
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